Canada was the first victim of American mass culture. It was the
first country to be touched by American movies, television,
radios, songs, magazines, advertising. In 1951, the Massey
Report (Vincent Massey, who was the first Canadian ambassador to
Washington, was chairman of Royal Commission on National
Development in the Arts, Letters, and Sciences) argued that to
survive, Canadian culture must receive substantial help from the state.
This recommendation was followed with the creation in 1957 of Canada
Council, a federal agency whose role was to subsidize arts in
Canada. The Canadian Broadcasting Corporation and the
National Film Board were reinforced to protect Canadian
production in the face of American mass culture.
Those measures only had a limited success. Canada did maintain a
cultural production, but could not stop the flood of American
cultural products. However, little by little, Canadians came to realize that their
situation was not so different from that of the rest of the
world. Intellectuals also put forward the idea that mass culture
was inevitable in a time of growing democracy and technological
improvement. It was only an accident that this mass culture came
from the US, and hopefully, in time, it would become more
international than American.